Certified Specialist Programme in Marketing Data Analysis with Google Sheets

-- viewing now

The Certified Specialist Programme in Marketing Data Analysis with Google Sheets is a comprehensive course designed to equip learners with essential skills in marketing data analysis. This program emphasizes the importance of data-driven decision making in modern marketing and provides hands-on experience with Google Sheets, a powerful tool for data analysis and visualization.

4.0
Based on 7,083 reviews

2,461+

Students enrolled

GBP £ 140

GBP £ 202

Save 44% with our special offer

Start Now

About this course

With the increasing demand for data-driven marketing strategies, this course offers a timely and relevant learning opportunity for professionals looking to advance their careers. Learners will gain a solid understanding of marketing metrics, data analysis techniques, and data storytelling, empowering them to make informed decisions and drive business growth. By earning this certificate, learners will demonstrate their expertise in marketing data analysis using Google Sheets, a skill highly sought after by employers in various industries. This program is an excellent investment in one's career, providing a competitive edge in the job market and opening up new opportunities for growth and advancement.

100% online

Learn from anywhere

Shareable certificate

Add to your LinkedIn profile

2 months to complete

at 2-3 hours a week

Start anytime

No waiting period

Course details

•  Introduction to Marketing Data Analysis: Understanding the basics of data analysis and its importance in marketing. •  Google Sheets Basics: Learning the fundamentals of Google Sheets, including data entry, formatting, and basic functions. •  Data Cleaning and Preparation: Techniques for cleaning and preparing data for analysis in Google Sheets. •  Data Visualization: Creating effective visualizations to communicate data insights in Google Sheets. •  Statistical Analysis: Understanding and applying statistical concepts and tests in Google Sheets. •  Marketing Metrics and KPIs: Identifying and tracking key marketing metrics and KPIs in Google Sheets. •  Customer Segmentation: Techniques for segmenting customers and analyzing their behavior in Google Sheets. •  Campaign Analysis: Analyzing the effectiveness of marketing campaigns in Google Sheets. •  Predictive Analytics: Using Google Sheets to make predictions and forecasts based on historical data. •  Data-Driven Decision Making: Applying data analysis techniques to make informed marketing decisions in Google Sheets.

Career path

Loading chart...
The Certified Specialist Programme in Marketing Data Analysis focuses on the ever-increasing demand for professionals with marketing data analysis skills in the UK. This section features a 3D pie chart, utilising Google Charts, to provide a visual representation of the current job market trends. Three primary roles in the marketing data analysis sector have been selected to demonstrate the distribution of demand: Marketing Data Analyst, Digital Marketing Specialist, and CRM Analyst. Each role occupies an essential position in the industry, and understanding their market share can shed light on the sector's growth and development. With a 60% share of the market demand, Marketing Data Analysts take the lead. In this role, professionals collect, process, and analyse market and consumer data, assisting businesses in making informed decisions. Digital Marketing Specialists come next, accounting for 30% of the market demand. These professionals focus on using data to create and implement digital marketing strategies, reaching audiences through online channels and optimising marketing campaigns. Lastly, CRM Analysts represent 10% of the market demand. They specialise in managing and interpreting customer data, helping businesses to improve customer relationships, service, and satisfaction. This engaging visual representation of the marketing data analysis sector's job market trends showcases the significance of each role and highlights the growing need for professionals with the right skills in the UK.

Entry requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

Why people choose us for their career

Loading reviews...

Frequently Asked Questions

What makes this course unique compared to others?

How long does it take to complete the course?

What support will I receive during the course?

Is the certificate recognized internationally?

What career opportunities will this course open up?

When can I start the course?

What is the course format and learning approach?

Course fee

MOST POPULAR
Fast Track GBP £140
Complete in 1 month
Accelerated Learning Path
  • 3-4 hours per week
  • Early certificate delivery
  • Open enrollment - start anytime
Start Now
Standard Mode GBP £90
Complete in 2 months
Flexible Learning Pace
  • 2-3 hours per week
  • Regular certificate delivery
  • Open enrollment - start anytime
Start Now
What's included in both plans:
  • Full course access
  • Digital certificate
  • Course materials
All-Inclusive Pricing • No hidden fees or additional costs

Get course information

We'll send you detailed course information

Pay as a company

Request an invoice for your company to pay for this course.

Pay by Invoice

Earn a career certificate

Sample Certificate Background
CERTIFIED SPECIALIST PROGRAMME IN MARKETING DATA ANALYSIS WITH GOOGLE SHEETS
is awarded to
Learner Name
who has completed a programme at
London School of International Business (LSIB)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
SSB Logo

4.8
New Enrollment