Certified Specialist Programme in SEO for Online Social Media Marketing
-- viewing nowThe Certified Specialist Programme in SEO for Online Social Media Marketing is a comprehensive course designed to enhance your digital marketing skills with a focus on Search Engine Optimization (SEO). This program is critical in today's digital age, where businesses are increasingly leveraging online platforms for visibility and growth.
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Course details
• Fundamentals of SEO: Keyword research, on-page optimization, and technical SEO
• Search Engine Algorithms: Understanding Google's ranking factors and updates
• Link Building Strategies: High-quality backlinks, anchor text optimization, and linkbait
• Local SEO: Google My Business, local citations, and online reviews
• Mobile SEO: Mobile-first indexing, AMP, and responsive design
• SEO for E-commerce: Product page optimization, user experience, and internationalization
• Social Media and SEO: Social signals, user engagement, and content marketing
• Analytics and Reporting: Google Analytics, Search Console, and KPIs
• SEO Ethics and Best Practices: Black hat vs white hat SEO, and staying up-to-date with industry guidelines
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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