Global Certificate Course in Competitive Analysis for Marketing
-- viewing nowThe Global Certificate Course in Competitive Analysis for Marketing is a comprehensive program designed to equip learners with essential skills in competitive analysis. This course highlights the importance of understanding the market landscape, identifying competitors, and leveraging competitive intelligence to drive marketing strategies.
6,706+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
About this course
100% online
Learn from anywhere
Shareable certificate
Add to your LinkedIn profile
2 months to complete
at 2-3 hours a week
Start anytime
No waiting period
Course details
• Competitive Analysis Fundamentals: Understanding the Market, Identifying Key Competitors, Analyzing Competitor Strengths and Weaknesses
• Market Research Techniques: Gathering and Analyzing Market Data, Surveys, Interviews, and Focus Groups
• SWOT Analysis: Identifying Strengths, Weaknesses, Opportunities, and Threats of Competitors
• Positioning Analysis: Understanding Competitor Positioning, Customer Perceptions, and Market Segmentation
• Competitive Landscape Mapping: Visualizing Competitor Positions, Market Trends, and Opportunities
• Porter's Five Forces Analysis: Assessing Industry Competition, Threat of New Entrants, Bargaining Power of Suppliers, Bargaining Power of Buyers, and Threat of Substitutes
• Competitive Intelligence: Gathering and Analyzing Competitor Information, Best Practices, and Emerging Trends
• Strategic Planning: Developing Marketing Strategies, Action Plans, and Performance Metrics.
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
Why people choose us for their career
Loading reviews...
Frequently Asked Questions
Course fee
- 3-4 hours per week
- Early certificate delivery
- Open enrollment - start anytime
- 2-3 hours per week
- Regular certificate delivery
- Open enrollment - start anytime
- Full course access
- Digital certificate
- Course materials
Get course information
Earn a career certificate