Global Certificate Course in Excel for Market Research
-- viewing nowThe Global Certificate Course in Excel for Market Research is a comprehensive program designed to equip learners with essential Excel skills crucial in the market research industry. With a focus on real-world applications, this course covers data analysis, charting, pivot tables, and advanced Excel functions.
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Course details
• Excel Basics: Learning the Excel interface, creating and saving workbooks, understanding data types, and basic data entry
• Data Management: Sorting and filtering data, working with multiple worksheets, using data validation, and data cleansing
• Formulas and Functions: Creating basic formulas, using cell references, understanding relative and absolute references, and essential Excel functions for market research (SUM, AVERAGE, COUNT, MIN, MAX, IF, VLOOKUP)
• Data Visualization: Creating charts and graphs, customizing visuals, and using sparklines
• PivotTables: Building PivotTables, modifying fields, creating calculated fields, and using PivotTable features for market research (slicers, timelines, and conditional formatting)
• Data Analysis: Performing statistical analysis, regression analysis, and time series analysis using Excel tools (TREND, FORECAST, LINEST, and Data Analysis Toolpak)
• Excel for Survey Analysis: Importing, cleaning, and analyzing survey data with Excel, using features like filtering, sorting, and cross-tabulation
• Macros and Automation: Recording and editing macros, using Visual Basic for Applications, and automating market research tasks in Excel
• Data Import and Export: Importing and exporting data between Excel and external sources, using features like Power Query, Get & Transform Data, and Excel's connectors
Career path
Entry requirements
- Basic understanding of the subject matter
- Proficiency in English language
- Computer and internet access
- Basic computer skills
- Dedication to complete the course
No prior formal qualifications required. Course designed for accessibility.
Course status
This course provides practical knowledge and skills for professional development. It is:
- Not accredited by a recognized body
- Not regulated by an authorized institution
- Complementary to formal qualifications
You'll receive a certificate of completion upon successfully finishing the course.
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